PR
overview + case studies
Made by Example
PR should do more than get you noticed—it should make people care. At Example, We craft stories that cut through the noise, through narratives that generate talkability, build reputations, and drive cultural relevance.
Attention. Earned.
Our approach to PR highlights what we do best: capturing attention and keeping it. Through our effort end expertise , we create moments that people want to talk about, and can’t stop thinking about.
Meaningful coverage
From leaders in the media landscape to industry insiders and tastemakers, we make sure your brand is talked about by the right people in the right places.
A leading, lasting reputation
We position you as a category leader—leveraging thought leadership and industry engagement to establish your brand and the people behind it as the new benchmark.
- Earned-Led Campaigns
- Media Relations & Press Strategy
- Talent & Influencer Partnerships
- Industry & Trade PR
- Content Creation
- Event & Experience PR
- Thought Leadership & Executive Profiling
- Crisis & Reputation Management
PR
overview + case studies
Made by Example
PR should do more than get you noticed—it should make people care. At Example, We craft stories that cut through the noise, through narratives that generate talkability, build reputations, and drive cultural relevance.
Attention. Earned.
Our approach to PR highlights what we do best: capturing attention and keeping it. Through our effort end expertise , we create moments that people want to talk about, and can’t stop thinking about.
Meaningful coverage
From leaders in the media landscape to industry insiders and tastemakers, we make sure your brand is talked about by the right people in the right places.
A leading, lasting reputation
We position you as a category leader—leveraging thought leadership and industry engagement to establish your brand and the people behind it as the new benchmark.
- Earned-Led Campaigns
- Media Relations & Press Strategy
- Talent & Influencer Partnerships
- Industry & Trade PR
- Content Creation
- Event & Experience PR
- Thought Leadership & Executive Profiling
- Crisis & Reputation Management
Coming Soon
Coming Soon
( 01 )
Smirnoff Origins
We turned Smirnoff’s music mission into real support for artists and venues.
( 01 )
Smirnoff Origins
We turned Smirnoff’s music mission into real support for artists and venues.
Consumer Brands
Strategy
PR
Social
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Coming Soon
Coming Soon
( 01 )
Smirnoff Ads for Artist
We flipped Smirnoff’s ad budget into a stage for emerging artists
( 01 )
Smirnoff Ads for Artist
We flipped Smirnoff’s ad budget into a stage for emerging artists
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Intercontinental Sydney
We transformed the Southern Hemisphere’s oldest lift into Sydney’s most exclusive cocktail experience.
( 01 )
Intercontinental Sydney
We transformed the Southern Hemisphere’s oldest lift into Sydney’s most exclusive cocktail experience.
Travel & Hotels
Hospitality
Content
PR
Place Culture
Social
Strategy
Coming Soon
Coming Soon
( 01 )
The Epsy
We revived a 140-year icon for a whole new generation.
( 01 )
The Epsy
We revived a 140-year icon for a whole new generation.
Hospitality
Property
Strategy
Branding
Placemaking
PR
Marketing
Coming Soon
Coming Soon
( 01 )
FELLR
We elevated FELLR to the forefront of the drinks conversation.
( 01 )
FELLR
We elevated FELLR to the forefront of the drinks conversation.
Consumer Brands
PR
Coming Soon
Coming Soon
( 01 )
mimi's at Coogee Pavilion
We launched the pinnacle of Sydney luxury
( 01 )
mimi's at Coogee Pavilion
We launched the pinnacle of Sydney luxury
Hospitality
PR
Coming Soon
Coming Soon
( 01 )
Talisker
We took Talisker to the cliffs — and into the headlines!
( 01 )
Talisker
We took Talisker to the cliffs — and into the headlines!
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Smirnoff Lavender Lemonade
We made Smirnoff the drink of the lavender era
( 01 )
Smirnoff Lavender Lemonade
We made Smirnoff the drink of the lavender era
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
RE'
We redefined sustainability in the bar industry
( 01 )
RE'
We redefined sustainability in the bar industry
Hospitality
PR
Social
Coming Soon
Coming Soon
( 01 )
Petit Loulou
We turned Petit Loulou’s debut a press and pastry frenzy.
( 01 )
Petit Loulou
We turned Petit Loulou’s debut a press and pastry frenzy.
Hospitality
PR
Social
Coming Soon
Coming Soon
( 01 )
The Singleton
We brought The Singleton into food culture with a sushi train twist.
( 01 )
The Singleton
We brought The Singleton into food culture with a sushi train twist.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Epochal Hotels
( 01 )
Epochal Hotels
Hospitality
Travel & Hotels
Placemaking
Content
Branding
PR
Strategy
Coming Soon
Coming Soon
( 01 )
Don Julio Rosado
We painted the city pink with Don Julio Rosado.
( 01 )
Don Julio Rosado
We painted the city pink with Don Julio Rosado.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Q Station
We’re guiding the transformation of a historic icon into a world-class destination.
( 01 )
Q Station
We’re guiding the transformation of a historic icon into a world-class destination.
Property
Travel & Hotels
Strategy
Placemaking
PR
Coming Soon
Coming Soon
( 01 )
The Scarborough Hotel
We’re shaping the next chapter for one of Australia’s most beloved pubs.
( 01 )
The Scarborough Hotel
We’re shaping the next chapter for one of Australia’s most beloved pubs.
Property
Hospitality
Strategy
Placemaking
PR
Coming Soon
Coming Soon
( 01 )
Peregrin Restaurant
We imagined, developed and launched Peregrin — where coastal dining meets local soul.
( 01 )
Peregrin Restaurant
We imagined, developed and launched Peregrin — where coastal dining meets local soul.
Hospitality
Branding
Placemaking
PR
Social
Strategy
Coming Soon
Coming Soon
Coming Soon
Coming Soon
( 01 )
Hook Island
We’re crafting the story and concept behind Australia's next world-class luxury island resort.
( 01 )
Hook Island
We’re crafting the story and concept behind Australia's next world-class luxury island resort.
Property
Travel & Hotels
Strategy
Placemaking
PR
Branding
Coming Soon
Coming Soon
Coming Soon
Coming Soon
( 01 )
InterContinental Hayman Great Barrier Reef
We’re leading the strategy and PR to elevate Hayman’s luxury status.
( 01 )
InterContinental Hayman Great Barrier Reef
We’re leading the strategy and PR to elevate Hayman’s luxury status.
Travel & Hotels
Property
Strategy
Placemaking
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Totti's
We sparked a cult following for Totti’s, with queues and coverage from the moment doors opened.
( 01 )
Totti's
We sparked a cult following for Totti’s, with queues and coverage from the moment doors opened.
Hospitality
PR
Content
Coming Soon
Coming Soon
( 01 )
Don Julio Birdcage
We made Don Julio the most talked-about name in The Birdcage.
( 01 )
Don Julio Birdcage
We made Don Julio the most talked-about name in The Birdcage.
Consumer Brands
Strategy
PR
Social
Coming Soon
Coming Soon
( 01 )
QT Newcastle
We ushered in a new era of regional travel with QT Newcastle’s landmark launch.
( 01 )
QT Newcastle
We ushered in a new era of regional travel with QT Newcastle’s landmark launch.
Travel & Hotels
PR
Social
Coming Soon
Coming Soon
( 01 )
QT Connoisseur
We dreamed up a headline-grabbing job that made QT the talk of town.
( 01 )
QT Connoisseur
We dreamed up a headline-grabbing job that made QT the talk of town.
Travel & Hotels
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Don Julio Derby Day
We helped Don Julio 1942 steal the spotlight on Derby Day.
( 01 )
Don Julio Derby Day
We helped Don Julio 1942 steal the spotlight on Derby Day.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Prom Peru
We redefined Peru’s richness through culture, content, and adventure.
( 01 )
Prom Peru
We redefined Peru’s richness through culture, content, and adventure.
Travel & Hotels
PR
Marketing
Social
Content
Coming Soon
Coming Soon
( 01 )
JW Marriott Gold Coast
We made JW Marriott the Gold Coast’s most talked-about luxury resort.
( 01 )
JW Marriott Gold Coast
We made JW Marriott the Gold Coast’s most talked-about luxury resort.
Travel & Hotels
PR
Social
Coming Soon
Coming Soon
( 01 )
Grill’d
We made plant-based meat juicy enough for OnlyFans.
( 01 )
Grill’d
We made plant-based meat juicy enough for OnlyFans.
Consumer Brands
Strategy
PR
Social
Coming Soon
Coming Soon
( 01 )
Merewether Beach Hotel
We led the transformation of Merewether, honouring its decades of sun, salt, surf and community spirit.
( 01 )
Merewether Beach Hotel
We led the transformation of Merewether, honouring its decades of sun, salt, surf and community spirit.
Property
Hospitality
Strategy
Branding
Placemaking
PR
Marketing
Coming Soon
Coming Soon
( 01 )
Beerfarm
We turned a cross-country beer delivery into a viral marketing sensation
( 01 )
Beerfarm
We turned a cross-country beer delivery into a viral marketing sensation
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Ivy
We placed ivy at the heart of Sydney’s nightlife comeback.
( 01 )
Ivy
We placed ivy at the heart of Sydney’s nightlife comeback.
Hospitality
PR
Coming Soon
Coming Soon
( 01 )
Diageo
We helped Diageo lead luxury in the on-premise
( 01 )
Diageo
We helped Diageo lead luxury in the on-premise
Consumer Brands
Hospitality
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
QT Valentine's Day
We created a Valentine’s campaign that stole—and broke—hearts across three countries.
( 01 )
QT Valentine's Day
We created a Valentine’s campaign that stole—and broke—hearts across three countries.
Travel & Hotels
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Don Julio 1942
We cemented Don Julio 1942 as the go-to tequila for high-profile celebrations
( 01 )
Don Julio 1942
We cemented Don Julio 1942 as the go-to tequila for high-profile celebrations
Hospitality
Consumer Brands
Strategy
PR
Social
Content
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Coming Soon
Coming Soon
( 01 )
Harbord Hotel
We’re turned surf history into a new era for The Harbord Hotel.
( 01 )
Harbord Hotel
We’re turned surf history into a new era for The Harbord Hotel.
Hospitality
Property
Strategy
Branding
Placemaking
PR
Content
Coming Soon
Coming Soon
( 01 )
The StandardX, Melbourne
We launched The StandardX, making it the most talked-about boutique stay in Melbourne.
( 01 )
The StandardX, Melbourne
We launched The StandardX, making it the most talked-about boutique stay in Melbourne.
Travel & Hotels
PR
Social
Coming Soon
Coming Soon
( 01 )
Johnnie Walker Mahjong Club
We reimagined mahjong to connect Johnnie Walker with a new generation.
( 01 )
Johnnie Walker Mahjong Club
We reimagined mahjong to connect Johnnie Walker with a new generation.
Consumer Brands
Strategy
PR
Social
Content
