Ivy
We helped turn ivy into the heartbeat of Sydney’s nightlife resurgence.
Ivy
We helped turn ivy into the heartbeat of Sydney’s nightlife resurgence.
Over nine years, Example partnered with Merivale to redefine ivy, transforming it into Sydney’s premier nightlife precinct.
Through thousands of media articles, high-impact venue launches, and strategic PR, we helped reshape the laneways with world-class bars, restaurants, and a super club that became a cultural touchpoint for the city.
Thought-leadership campaigns, including 10 front cover features with CEO Justin Hemmes, reinforced Merivale’s influence, while dynamic consumer activations encouraged Sydneysiders to reclaim their city—breathing new life into Sydney’s nightlife.
Over nine years, Example partnered with Merivale to redefine ivy, transforming it into Sydney’s premier nightlife precinct.
Through thousands of media articles, high-impact venue launches, and strategic PR, we helped reshape the laneways with world-class bars, restaurants, and a super club that became a cultural touchpoint for the city.
Thought-leadership campaigns, including 10 front cover features with CEO Justin Hemmes, reinforced Merivale’s influence, while dynamic consumer activations encouraged Sydneysiders to reclaim their city—breathing new life into Sydney’s nightlife.
