Don Julio Birdcage
We made Don Julio the most talked-about name in The Birdcage.
Don Julio Birdcage
We made Don Julio the most talked-about name in The Birdcage.
At the 2024 Melbourne Cup Carnival, Don Julio returned to The Birdcage with its most exclusive experience yet.
The Tequila Secret Bar, reimagined as the Rosado Room to launch the vibrant new Don Julio Rosado. Example led the creative amplification of the campaign, driving a hardworking press office, leveraging deep media relationships, and managing a tightly curated guest list of tastemakers, talent and influencers.
From overseeing content capture of talent to orchestrating on-ground moments, we turned a hidden experience into headline news. The results: 62 pieces of editorial coverage across tier-one print, digital and broadcast (OTS 117M+), 46 social posts including content from Rozalia Russian, Shayne Tino and Effie Kats (OTS 4.2M+), and a unique reach of 32M+ — securing Don Julio’s place as the most talked-about experience in The Birdcage.
At the 2024 Melbourne Cup Carnival, Don Julio returned to The Birdcage with its most exclusive experience yet.
The Tequila Secret Bar, reimagined as the Rosado Room to launch the vibrant new Don Julio Rosado. Example led the creative amplification of the campaign, driving a hardworking press office, leveraging deep media relationships, and managing a tightly curated guest list of tastemakers, talent and influencers.
From overseeing content capture of talent to orchestrating on-ground moments, we turned a hidden experience into headline news. The results: 62 pieces of editorial coverage across tier-one print, digital and broadcast (OTS 117M+), 46 social posts including content from Rozalia Russian, Shayne Tino and Effie Kats (OTS 4.2M+), and a unique reach of 32M+ — securing Don Julio’s place as the most talked-about experience in The Birdcage.
