Grill’d Only Fans
We made Australia rethink meat—on the spiciest platform possible.
Grill’d Only Fans
We made Australia rethink meat—on the spiciest platform possible.
Australians assumed plant-based meat was dry, grey and tasteless — so to flip the narrative, we launched the Grill’d Impossible Burger in the juiciest place imaginable: OnlyFans.
Partnering with comedy duo The Inspired Unemployed, we created a cheeky campaign that featured sizzling, suggestive videos proving just how juicy and delicious meat-free meat can be. The campaign disrupted expectations and drove massive attention, with 310 million in earned reach, 58+ press clippings, and 6.2 million in social reach — turning cultural curiosity into real-world trial, one saucy video at a time.
Australians assumed plant-based meat was dry, grey and tasteless — so to flip the narrative, we launched the Grill’d Impossible Burger in the juiciest place imaginable: OnlyFans.
Partnering with comedy duo The Inspired Unemployed, we created a cheeky campaign that featured sizzling, suggestive videos proving just how juicy and delicious meat-free meat can be. The campaign disrupted expectations and drove massive attention, with 310 million in earned reach, 58+ press clippings, and 6.2 million in social reach — turning cultural curiosity into real-world trial, one saucy video at a time.
