Hook Island
We’re leading the placemaking, brand, and guest experience for a new eco-luxury resort on Hook Island, in the heart of the Whitsundays.
Hook Island
We’re leading the placemaking, brand, and guest experience for a new eco-luxury resort on Hook Island, in the heart of the Whitsundays.
Example was engaged to lead the full placemaking strategy, brand creation, experience design and communications for Hook Island—a groundbreaking eco-luxury resort opening in 2027.
Working from concept to cultural rollout, we developed the resort’s storyline, brand identity, guest journey, food and beverage philosophy, and signature experiences, ensuring every detail connected back to a central, compelling narrative.
From biophilic architecture to forest eco-pools, immersive wellness rituals, and ocean-to-plate dining—Hook Island redefines what modern luxury looks and feels like, proving that sustainability and storytelling can coexist with aspiration.
Example was engaged to lead the full placemaking strategy, brand creation, experience design and communications for Hook Island—a groundbreaking eco-luxury resort opening in 2027.
Working from concept to cultural rollout, we developed the resort’s storyline, brand identity, guest journey, food and beverage philosophy, and signature experiences, ensuring every detail connected back to a central, compelling narrative.
From biophilic architecture to forest eco-pools, immersive wellness rituals, and ocean-to-plate dining—Hook Island redefines what modern luxury looks and feels like, proving that sustainability and storytelling can coexist with aspiration.
