The Epsy
We revived a 140-year icon for a whole new generation, reigniting local pride.
The Epsy
We revived a 140-year icon for a whole new generation, reigniting local pride.
A Melbourne institution for over a century, The Esplanade Hotel (The Espy) had fallen into neglect before its ambitious restoration.
Entrusted with the challenge by owners Sand Hill Road, Example reimagined the venue—honouring its 140-year history while creating a dynamic, contemporary space for a new generation.
In addition to strategy, placemaking, and branding, Example led all PR for the relaunch, securing widespread media attention and public excitement. The reopening cemented The Espy as one of Australia’s most vibrant hospitality destinations, playing a key role in revitalising the surrounding suburb and ensuring it remains a cherished cultural landmark in Melbourne’s heart.
A Melbourne institution for over a century, The Esplanade Hotel (The Espy) had fallen into neglect before its ambitious restoration.
Entrusted with the challenge by owners Sand Hill Road, Example reimagined the venue—honouring its 140-year history while creating a dynamic, contemporary space for a new generation.
In addition to strategy, placemaking, and branding, Example led all PR for the relaunch, securing widespread media attention and public excitement. The reopening cemented The Espy as one of Australia’s most vibrant hospitality destinations, playing a key role in revitalising the surrounding suburb and ensuring it remains a cherished cultural landmark in Melbourne’s heart.
