Smirnoff Ads for Artist
We turned $1M in ad space into a launchpad for Australia’s next music stars.
Smirnoff Ads for Artist
We turned $1M in ad space into a launchpad for Australia’s next music stars.
.jpg)
In response to the impact of lockdowns on Australia’s music industry, we partnered with Smirnoff Seltzer to create Ads for Artists.
Ads for Artists — a bold initiative that gave over $1 million in advertising to spotlight 12 emerging artists as the “new sounds of summer.” Curated by ARIA chart-toppers The Jungle Giants, their tracks featured across Spotify, YouTube, Instagram, Snapchat, and billboards, with artists paid above-industry-standard licensing fees.
The campaign received over 1,000 entries, drove a 333% average uplift in Spotify streams, and achieved 26M+ earned media impressions (1,645% over KPI), 196 pieces of coverage, and 100% positive sentiment. With extra buzz from Splendour in the Grass, Ads for Artists didn’t just launch a product — it launched careers — and won an Award Award and PRIA Golden Target Award - for its cultural impact.
In response to the impact of lockdowns on Australia’s music industry, we partnered with Smirnoff Seltzer to create Ads for Artists.
Ads for Artists — a bold initiative that gave over $1 million in advertising to spotlight 12 emerging artists as the “new sounds of summer.” Curated by ARIA chart-toppers The Jungle Giants, their tracks featured across Spotify, YouTube, Instagram, Snapchat, and billboards, with artists paid above-industry-standard licensing fees.
The campaign received over 1,000 entries, drove a 333% average uplift in Spotify streams, and achieved 26M+ earned media impressions (1,645% over KPI), 196 pieces of coverage, and 100% positive sentiment. With extra buzz from Splendour in the Grass, Ads for Artists didn’t just launch a product — it launched careers — and won an Award Award and PRIA Golden Target Award - for its cultural impact.
.jpg)
.jpg)
