FELLR
We elevated FELLR to the forefront of the drinks conversation through ginger beer.
FELLR
We elevated FELLR to the forefront of the drinks conversation through ginger beer.
To elevate FELLR’s corporate brand, Example leveraged the Ginger Beer launch as a compelling news hook, securing high-impact media coverage that positioned FELLR as a leader in the evolving drinks market.
By combining product storytelling with data-led insights into Gen Z drinking habits, we sparked consumer interest and created a strong media narrative.
Our tight campaign secured 12 pieces of top-tier editorial coverage across 7News, The Latch, AFR, and Smart Company, plus organic video coverage on 7News featuring a founder interview. With an OTS of 26M+ and a unique reach of 2.7M, the campaign successfully put FELLR on the national radar.
To elevate FELLR’s corporate brand, Example leveraged the Ginger Beer launch as a compelling news hook, securing high-impact media coverage that positioned FELLR as a leader in the evolving drinks market.
By combining product storytelling with data-led insights into Gen Z drinking habits, we sparked consumer interest and created a strong media narrative.
Our tight campaign secured 12 pieces of top-tier editorial coverage across 7News, The Latch, AFR, and Smart Company, plus organic video coverage on 7News featuring a founder interview. With an OTS of 26M+ and a unique reach of 2.7M, the campaign successfully put FELLR on the national radar.
