Intercontinental Sydney
We transformed the Southern Hemisphere’s oldest lift into Sydney’s most exclusive cocktail experience.
Intercontinental Sydney
We transformed the Southern Hemisphere’s oldest lift into Sydney’s most exclusive cocktail experience.
InterContinental Sydney, home to the Southern Hemisphere’s oldest working lift, wanted to create a hospitality experience that celebrated its unique blend of historic charm and modern luxury.
The solution? The Oldest Lift Bar—a secret cocktail experience inside the lift itself. As it ascended and descended, a personal bartender crafted cocktails inspired by the history of the nearby Treasury Building.
Example led the creative strategy, content production, and PR execution, transforming an unused piece of history into a commercial and PR triumph. The experience sold out within 72 hours and became one of the most successful campaigns the hotel has ever run, cementing InterContinental Sydney’s reputation for innovation and exclusivity.
InterContinental Sydney, home to the Southern Hemisphere’s oldest working lift, wanted to create a hospitality experience that celebrated its unique blend of historic charm and modern luxury.
The solution? The Oldest Lift Bar—a secret cocktail experience inside the lift itself. As it ascended and descended, a personal bartender crafted cocktails inspired by the history of the nearby Treasury Building.
Example led the creative strategy, content production, and PR execution, transforming an unused piece of history into a commercial and PR triumph. The experience sold out within 72 hours and became one of the most successful campaigns the hotel has ever run, cementing InterContinental Sydney’s reputation for innovation and exclusivity.
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