Beerfarm
We launched a WA beer in NSW by turning a cross-country beer delivery into a 48-hour viral event.
Beerfarm
We launched a WA beer in NSW by turning a cross-country beer delivery into a 48-hour viral event.
Western Australian beer brand Beerfarm wanted to launch their new product across the other side of the country.
A local favourite, it had little awareness in NSW, no media budget, and no stockists. We needed to create attention in a way that not only created customer demand, but stockist demand as well.
So we hijacked the ‘rawdogging trend’, and turned a boring truck drive into a 48 hour beer commercial. Enter “BeerSitting”. Streaming our beers journey across the Nullarbor, gathering national attention, we landed 12 NSW stockists, and had over 300,000+ customers spend hours and hours with our new product before they could even get their hands on it.
Western Australian beer brand Beerfarm wanted to launch their new product across the other side of the country.
A local favourite, it had little awareness in NSW, no media budget, and no stockists. We needed to create attention in a way that not only created customer demand, but stockist demand as well.
So we hijacked the ‘rawdogging trend’, and turned a boring truck drive into a 48 hour beer commercial. Enter “BeerSitting”. Streaming our beers journey across the Nullarbor, gathering national attention, we landed 12 NSW stockists, and had over 300,000+ customers spend hours and hours with our new product before they could even get their hands on it.
