The StandardX, Melbourne
We introduced The Standard to Australia—and gave Fitzroy a new cultural hotspot.
The StandardX, Melbourne
We introduced The Standard to Australia—and gave Fitzroy a new cultural hotspot.
We led the media and influencer strategy to introduce The Standard International brand to Australia, launching The StandardX Melbourne in Fitzroy with a campaign that embodied its cheeky, charismatic personality.
Through earned PR, curated events, social activations, and influencer partnerships, we positioned both the hotel and its signature restaurant, BANG, as must-visit destinations for locals and travelers alike.
The impact was immediate. The StandardX achieved the #1 share of voice among competitors, generating widespread national awareness and cementing its place as Melbourne’s newest cultural hotspot.
We led the media and influencer strategy to introduce The Standard International brand to Australia, launching The StandardX Melbourne in Fitzroy with a campaign that embodied its cheeky, charismatic personality.
Through earned PR, curated events, social activations, and influencer partnerships, we positioned both the hotel and its signature restaurant, BANG, as must-visit destinations for locals and travelers alike.
The impact was immediate. The StandardX achieved the #1 share of voice among competitors, generating widespread national awareness and cementing its place as Melbourne’s newest cultural hotspot.
