Don Julio Derby Day
We hijacked Derby Day and made luxury tequila Don Julio 1942 the main event.
Don Julio Derby Day
We hijacked Derby Day and made luxury tequila Don Julio 1942 the main event.
To cement Don Julio 1942 as the ultimate luxury celebration tequila, Example hijacked the race that stops the nation, turning Derby Day’s biggest moment into an exclusive after-party.
The Unofficial Derby Day After Party brought together luxury’s power players for an opulent evening soundtracked by DJs from Cut Copy and Bloc Party.
By curating an elite guest list and crafting an atmosphere of exclusivity, we reinforced Don Julio 1942’s status as the drink of choice for high-end celebrations. The results? Nearly 500 pieces of coverage, 250M reach, and a 129% sales uplift—proving that while the races had their winners, Don Julio 1942 stole the show.
To cement Don Julio 1942 as the ultimate luxury celebration tequila, Example hijacked the race that stops the nation, turning Derby Day’s biggest moment into an exclusive after-party.
The Unofficial Derby Day After Party brought together luxury’s power players for an opulent evening soundtracked by DJs from Cut Copy and Bloc Party.
By curating an elite guest list and crafting an atmosphere of exclusivity, we reinforced Don Julio 1942’s status as the drink of choice for high-end celebrations. The results? Nearly 500 pieces of coverage, 250M reach, and a 129% sales uplift—proving that while the races had their winners, Don Julio 1942 stole the show.
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