When Merivale opened Totti’s in Bondi, we knew it had all the ingredients to become iconic — we just had to get people talking. With no paid media, we built buzz from the ground up, launching the restaurant to press and driving genuine word-of-mouth that made Totti’s the name on everyone’s lips.

From preview moments with key food media to first-look stories that spread like wildfire, we generated a groundswell of excitement before doors even opened. And once they did, we kept the momentum going — turning that first wave of curiosity into cult status.

Today, Totti’s is a Bondi institution, a social staple, and one of the most talked-about dining destinations in the country.

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