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Strategy

overview + case studies
Overview + Case studies
Made by Example

A strategy is only as good as the change it creates. Which is why we don’t settle for just the words on a page. Our approach to strategy is built on insight, action and real-world impact—because that’s what makes a difference.

Setting you apart

We define what makes your brand impossible to ignore and craft strategies that cement its place in culture.

Knowing the way forward

We dive into the data—analysing trends, audience behaviors, and industry shifts to keep you ahead of the curve.

Building it to last

Whether it’s a new venture or a global expansion, we create strategic roadmaps that fuel long-term growth and lasting relevance.

  • Trend Mapping
  • Brand Positioning & Strategy
  • Audience Analysis & Segmentation
  • Gap Analysis & Feasibility Studies
  • Cultural & Market Insights
  • Voice & Messaging
  • Partnerships & Experiences
  • Group Brand Strategy
  • Expansion & Market Entry Strategy
  • Placemaking Strategy
  • Social & Digital Strategy
  • Reputation & Media Strategy
  • Sustainability & CSR initiatives

Strategy

overview + case studies
Overview + Case studies
Made by Example

A strategy is only as good as the change it creates. Which is why we don’t settle for just the words on a page. Our approach to strategy is built on insight, action and real-world impact—because that’s what makes a difference.

Setting you apart

We define what makes your brand impossible to ignore and craft strategies that cement its place in culture.

Knowing the way forward

We dive into the data—analysing trends, audience behaviors, and industry shifts to keep you ahead of the curve.

Building it to last

Whether it’s a new venture or a global expansion, we create strategic roadmaps that fuel long-term growth and lasting relevance.

  • Trend Mapping
  • Brand Positioning & Strategy
  • Audience Analysis & Segmentation
  • Gap Analysis & Feasibility Studies
  • Cultural & Market Insights
  • Voice & Messaging
  • Partnerships & Experiences
  • Group Brand Strategy
  • Expansion & Market Entry Strategy
  • Placemaking Strategy
  • Social & Digital Strategy
  • Reputation & Media Strategy
  • Sustainability & CSR initiatives
Coming Soon
Coming Soon
( 01 )
Smirnoff Origins
We turned Smirnoff’s music mission into real support for artists and venues.
( 01 )
Smirnoff Origins
We turned Smirnoff’s music mission into real support for artists and venues.
Consumer Brands
Strategy
PR
Social
Coming Soon
Coming Soon
( 01 )
Smirnoff Ads for Artist
We flipped Smirnoff’s ad budget into a stage for emerging artists
( 01 )
Smirnoff Ads for Artist
We flipped Smirnoff’s ad budget into a stage for emerging artists
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Intercontinental Sydney
We transformed the Southern Hemisphere’s oldest lift into Sydney’s most exclusive cocktail experience.
( 01 )
Intercontinental Sydney
We transformed the Southern Hemisphere’s oldest lift into Sydney’s most exclusive cocktail experience.
Travel & Hotels
Hospitality
Content
PR
Place Culture
Social
Strategy
Coming Soon
Coming Soon
( 01 )
The Epsy
We revived a 140-year icon for a whole new generation.
( 01 )
The Epsy
We revived a 140-year icon for a whole new generation.
Hospitality
Property
Strategy
Branding
Placemaking
PR
Marketing
Coming Soon
Coming Soon
( 01 )
Talisker
We took Talisker to the cliffs — and into the headlines!
( 01 )
Talisker
We took Talisker to the cliffs — and into the headlines!
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Smirnoff Lavender Lemonade
We made Smirnoff the drink of the lavender era
( 01 )
Smirnoff Lavender Lemonade
We made Smirnoff the drink of the lavender era
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
The Singleton
We brought The Singleton into food culture with a sushi train twist.
( 01 )
The Singleton
We brought The Singleton into food culture with a sushi train twist.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Epochal Hotels
( 01 )
Epochal Hotels
Hospitality
Travel & Hotels
Placemaking
Content
Branding
PR
Strategy
Coming Soon
Coming Soon
( 01 )
Don Julio Rosado
We painted the city pink with Don Julio Rosado.
( 01 )
Don Julio Rosado
We painted the city pink with Don Julio Rosado.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Q Station
We’re guiding the transformation of a historic icon into a world-class destination.
( 01 )
Q Station
We’re guiding the transformation of a historic icon into a world-class destination.
Property
Travel & Hotels
Strategy
Placemaking
PR
Coming Soon
Coming Soon
( 01 )
The Scarborough Hotel
We’re shaping the next chapter for one of Australia’s most beloved pubs.
( 01 )
The Scarborough Hotel
We’re shaping the next chapter for one of Australia’s most beloved pubs.
Property
Hospitality
Strategy
Placemaking
PR
Coming Soon
Coming Soon
( 01 )
Peregrin Restaurant
We imagined, developed and launched Peregrin — where coastal dining meets local soul.
( 01 )
Peregrin Restaurant
We imagined, developed and launched Peregrin — where coastal dining meets local soul.
Hospitality
Branding
Placemaking
PR
Social
Strategy
Coming Soon
Coming Soon
Coming Soon
Coming Soon
( 01 )
Hook Island
We’re crafting the story and concept behind Australia's next world-class luxury island resort.
( 01 )
Hook Island
We’re crafting the story and concept behind Australia's next world-class luxury island resort.
Property
Travel & Hotels
Strategy
Placemaking
PR
Branding
Coming Soon
Coming Soon
Coming Soon
Coming Soon
( 01 )
InterContinental Hayman Great Barrier Reef
We’re leading the strategy and PR to elevate Hayman’s luxury status.
( 01 )
InterContinental Hayman Great Barrier Reef
We’re leading the strategy and PR to elevate Hayman’s luxury status.
Travel & Hotels
Property
Strategy
Placemaking
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Don Julio Birdcage
We made Don Julio the most talked-about name in The Birdcage.
( 01 )
Don Julio Birdcage
We made Don Julio the most talked-about name in The Birdcage.
Consumer Brands
Strategy
PR
Social
Coming Soon
Coming Soon
( 01 )
Don Julio Derby Day
We helped Don Julio 1942 steal the spotlight on Derby Day.
( 01 )
Don Julio Derby Day
We helped Don Julio 1942 steal the spotlight on Derby Day.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Grill’d
We made plant-based meat juicy enough for OnlyFans.
( 01 )
Grill’d
We made plant-based meat juicy enough for OnlyFans.
Consumer Brands
Strategy
PR
Social
Coming Soon
Coming Soon
( 01 )
Merewether Beach Hotel
We led the transformation of Merewether, honouring its decades of sun, salt, surf and community spirit.
( 01 )
Merewether Beach Hotel
We led the transformation of Merewether, honouring its decades of sun, salt, surf and community spirit.
Property
Hospitality
Strategy
Branding
Placemaking
PR
Marketing
Coming Soon
Coming Soon
( 01 )
Beerfarm
We turned a cross-country beer delivery into a viral marketing sensation
( 01 )
Beerfarm
We turned a cross-country beer delivery into a viral marketing sensation
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Diageo
We helped Diageo lead luxury in the on-premise
( 01 )
Diageo
We helped Diageo lead luxury in the on-premise
Consumer Brands
Hospitality
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
QT Valentine's Day
We created a Valentine’s campaign that stole—and broke—hearts across three countries.
( 01 )
QT Valentine's Day
We created a Valentine’s campaign that stole—and broke—hearts across three countries.
Travel & Hotels
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Don Julio 1942
We cemented Don Julio 1942 as the go-to tequila for high-profile celebrations
( 01 )
Don Julio 1942
We cemented Don Julio 1942 as the go-to tequila for high-profile celebrations
Hospitality
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Harbord Hotel
We’re turned surf history into a new era for The Harbord Hotel.
( 01 )
Harbord Hotel
We’re turned surf history into a new era for The Harbord Hotel.
Hospitality
Property
Strategy
Branding
Placemaking
PR
Content
Coming Soon
Coming Soon
( 01 )
Johnnie Walker Mahjong Club
We reimagined mahjong to connect Johnnie Walker with a new generation.
( 01 )
Johnnie Walker Mahjong Club
We reimagined mahjong to connect Johnnie Walker with a new generation.
Consumer Brands
Strategy
PR
Social
Content