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Social

overview + case studies
Made by Example

Posting a pretty picture and hoping for engagement won’t cut it in today’s social media landscape. If your content isn’t sparking emotion, conversation, or community - it’s just another post lost in an endless scroll. Instead of chasing algorithms, we help brands earn attention by creating must-share cultural moments. We embed brands into conversations and shareable moments, turning social media into a space where brands drive culture, not just content.

Moves that make a difference

If it doesn’t make a lasting change, it’s not worth doing. From narratives, to campaigns, to activations, everything we create builds long-term relevance and authentic engagement.

Community, not just content

Real influence comes from real connections. We keep your audiences engaged through meaningful interactions that make them feel a part of your brand’s story.

Ahead of the curve

From organic content to paid campaigns, we ensure your brand stays dynamic, visible, and in front of the competition.

  • Social Strategy & Content Planning
  • Platform & Audience Strategy
  • Community & Influencer Engagement
  • Social-First Campaigns & Activations
  • Always-On Content & Channel Curation
  • Paid Social Strategy & Execution
  • Social Listening & Insights

Social

overview + case studies
Made by Example

Posting a pretty picture and hoping for engagement won’t cut it in today’s social media landscape. If your content isn’t sparking emotion, conversation, or community - it’s just another post lost in an endless scroll. Instead of chasing algorithms, we help brands earn attention by creating must-share cultural moments. We embed brands into conversations and shareable moments, turning social media into a space where brands drive culture, not just content.

Moves that make a difference

If it doesn’t make a lasting change, it’s not worth doing. From narratives, to campaigns, to activations, everything we create builds long-term relevance and authentic engagement.

Community, not just content

Real influence comes from real connections. We keep your audiences engaged through meaningful interactions that make them feel a part of your brand’s story.

Ahead of the curve

From organic content to paid campaigns, we ensure your brand stays dynamic, visible, and in front of the competition.

  • Social Strategy & Content Planning
  • Platform & Audience Strategy
  • Community & Influencer Engagement
  • Social-First Campaigns & Activations
  • Always-On Content & Channel Curation
  • Paid Social Strategy & Execution
  • Social Listening & Insights
Coming Soon
Coming Soon
( 01 )
Smirnoff Origins
We turned Smirnoff’s music mission into real support for artists and venues.
( 01 )
Smirnoff Origins
We turned Smirnoff’s music mission into real support for artists and venues.
Consumer Brands
Strategy
PR
Social
Coming Soon
Coming Soon
( 01 )
Smirnoff Ads for Artist
We flipped Smirnoff’s ad budget into a stage for emerging artists
( 01 )
Smirnoff Ads for Artist
We flipped Smirnoff’s ad budget into a stage for emerging artists
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Intercontinental Sydney
We transformed the Southern Hemisphere’s oldest lift into Sydney’s most exclusive cocktail experience.
( 01 )
Intercontinental Sydney
We transformed the Southern Hemisphere’s oldest lift into Sydney’s most exclusive cocktail experience.
Travel & Hotels
Hospitality
Content
PR
Place Culture
Social
Strategy
Coming Soon
Coming Soon
( 01 )
The Epsy
We revived a 140-year icon for a whole new generation.
( 01 )
The Epsy
We revived a 140-year icon for a whole new generation.
Hospitality
Property
Strategy
Branding
Placemaking
PR
Marketing
Coming Soon
Coming Soon
( 01 )
Talisker
We took Talisker to the cliffs — and into the headlines!
( 01 )
Talisker
We took Talisker to the cliffs — and into the headlines!
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Smirnoff Lavender Lemonade
We made Smirnoff the drink of the lavender era
( 01 )
Smirnoff Lavender Lemonade
We made Smirnoff the drink of the lavender era
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
RE'
We redefined sustainability in the bar industry
( 01 )
RE'
We redefined sustainability in the bar industry
Hospitality
PR
Social
Coming Soon
Coming Soon
( 01 )
Petit Loulou
We turned Petit Loulou’s debut a press and pastry frenzy.
( 01 )
Petit Loulou
We turned Petit Loulou’s debut a press and pastry frenzy.
Hospitality
PR
Social
Coming Soon
Coming Soon
( 01 )
The Singleton
We brought The Singleton into food culture with a sushi train twist.
( 01 )
The Singleton
We brought The Singleton into food culture with a sushi train twist.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Don Julio Rosado
We painted the city pink with Don Julio Rosado.
( 01 )
Don Julio Rosado
We painted the city pink with Don Julio Rosado.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Peregrin Restaurant
We imagined, developed and launched Peregrin — where coastal dining meets local soul.
( 01 )
Peregrin Restaurant
We imagined, developed and launched Peregrin — where coastal dining meets local soul.
Hospitality
Branding
Placemaking
PR
Social
Strategy
Coming Soon
Coming Soon
Coming Soon
Coming Soon
( 01 )
InterContinental Hayman Great Barrier Reef
We’re leading the strategy and PR to elevate Hayman’s luxury status.
( 01 )
InterContinental Hayman Great Barrier Reef
We’re leading the strategy and PR to elevate Hayman’s luxury status.
Travel & Hotels
Property
Strategy
Placemaking
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Don Julio Birdcage
We made Don Julio the most talked-about name in The Birdcage.
( 01 )
Don Julio Birdcage
We made Don Julio the most talked-about name in The Birdcage.
Consumer Brands
Strategy
PR
Social
Coming Soon
Coming Soon
( 01 )
QT Newcastle
We ushered in a new era of regional travel with QT Newcastle’s landmark launch.
( 01 )
QT Newcastle
We ushered in a new era of regional travel with QT Newcastle’s landmark launch.
Travel & Hotels
PR
Social
Coming Soon
Coming Soon
( 01 )
QT Connoisseur
We dreamed up a headline-grabbing job that made QT the talk of town.
( 01 )
QT Connoisseur
We dreamed up a headline-grabbing job that made QT the talk of town.
Travel & Hotels
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Don Julio Derby Day
We helped Don Julio 1942 steal the spotlight on Derby Day.
( 01 )
Don Julio Derby Day
We helped Don Julio 1942 steal the spotlight on Derby Day.
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Prom Peru
We redefined Peru’s richness through culture, content, and adventure.
( 01 )
Prom Peru
We redefined Peru’s richness through culture, content, and adventure.
Travel & Hotels
PR
Marketing
Social
Content
Coming Soon
Coming Soon
( 01 )
JW Marriott Gold Coast
We made JW Marriott the Gold Coast’s most talked-about luxury resort.
( 01 )
JW Marriott Gold Coast
We made JW Marriott the Gold Coast’s most talked-about luxury resort.
Travel & Hotels
PR
Social
Coming Soon
Coming Soon
( 01 )
Grill’d
We made plant-based meat juicy enough for OnlyFans.
( 01 )
Grill’d
We made plant-based meat juicy enough for OnlyFans.
Consumer Brands
Strategy
PR
Social
Coming Soon
Coming Soon
( 01 )
Merewether Beach Hotel
We led the transformation of Merewether, honouring its decades of sun, salt, surf and community spirit.
( 01 )
Merewether Beach Hotel
We led the transformation of Merewether, honouring its decades of sun, salt, surf and community spirit.
Property
Hospitality
Strategy
Branding
Placemaking
PR
Marketing
Coming Soon
Coming Soon
( 01 )
Beerfarm
We turned a cross-country beer delivery into a viral marketing sensation
( 01 )
Beerfarm
We turned a cross-country beer delivery into a viral marketing sensation
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Diageo
We helped Diageo lead luxury in the on-premise
( 01 )
Diageo
We helped Diageo lead luxury in the on-premise
Consumer Brands
Hospitality
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
QT Valentine's Day
We created a Valentine’s campaign that stole—and broke—hearts across three countries.
( 01 )
QT Valentine's Day
We created a Valentine’s campaign that stole—and broke—hearts across three countries.
Travel & Hotels
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Don Julio 1942
We cemented Don Julio 1942 as the go-to tequila for high-profile celebrations
( 01 )
Don Julio 1942
We cemented Don Julio 1942 as the go-to tequila for high-profile celebrations
Hospitality
Consumer Brands
Strategy
PR
Social
Content
Coming Soon
Coming Soon
( 01 )
Harbord Hotel
We’re turned surf history into a new era for The Harbord Hotel.
( 01 )
Harbord Hotel
We’re turned surf history into a new era for The Harbord Hotel.
Hospitality
Property
Strategy
Branding
Placemaking
PR
Content
Coming Soon
Coming Soon
( 01 )
The StandardX, Melbourne
We launched The StandardX, making it the most talked-about boutique stay in Melbourne.
( 01 )
The StandardX, Melbourne
We launched The StandardX, making it the most talked-about boutique stay in Melbourne.
Travel & Hotels
PR
Social
Coming Soon
Coming Soon
( 01 )
Johnnie Walker Mahjong Club
We reimagined mahjong to connect Johnnie Walker with a new generation.
( 01 )
Johnnie Walker Mahjong Club
We reimagined mahjong to connect Johnnie Walker with a new generation.
Consumer Brands
Strategy
PR
Social
Content