RE'
We helped RE’ redefine what sustainability looks like in world-class hospitality.
RE'
We helped RE’ redefine what sustainability looks like in world-class hospitality.

We launched Matt Whiley’s pioneering bar RE’, a world-class drinking experience that reimagined sustainability in hospitality, setting a new industry benchmark.
By reframing how bars talk about and act on sustainability, RE’ became a blueprint for the future of conscious drinking.
Over a year-long strategy, we articulated Matt’s vision, securing coverage in Good Food, The Guardian, and The Australian, while positioning RE’ as a highly anticipated venue. To sustain momentum post-launch, we partnered with Ketel One to introduce an eco-conscious outdoor terrace. The impact was undeniable—RE’ was named one of The World’s 50 Best Bars in 2022, solidifying its status as a global leader in sustainable hospitality.

We launched Matt Whiley’s pioneering bar RE’, a world-class drinking experience that reimagined sustainability in hospitality, setting a new industry benchmark.
By reframing how bars talk about and act on sustainability, RE’ became a blueprint for the future of conscious drinking.
Over a year-long strategy, we articulated Matt’s vision, securing coverage in Good Food, The Guardian, and The Australian, while positioning RE’ as a highly anticipated venue. To sustain momentum post-launch, we partnered with Ketel One to introduce an eco-conscious outdoor terrace. The impact was undeniable—RE’ was named one of The World’s 50 Best Bars in 2022, solidifying its status as a global leader in sustainable hospitality.