QT Valentine's Day
We created a Valentine’s campaign that stole—and broke—hearts across three countries.
QT Valentine's Day
We created a Valentine’s campaign that stole—and broke—hearts across three countries.
For Valentine’s Day, QT Hotels & Resorts and Black Star Pastry teamed up to create Eat Your Heart Out, a campaign celebrating both love and heartbreak.
The collaboration brought to life two limited-edition desserts: The Love Bomb, a rich chocolate indulgence, and The Ghost,with vanilla mousse and strawberry-raspberry compote. Available across Australia, New Zealand, and Singapore, the desserts were featured in QT’s restaurants and Room Service by QT, making it a region-wide sensation.
Example led PR strategy, content production, and partnership negotiations, securing Black Star Pastry’s first global expansion. High-energy content and a bold creative approach drove strong press, digital, and social coverage, generating over 220+ pieces of media and social coverage, including a national front cover in delicious. and 75.7m reach.
For Valentine’s Day, QT Hotels & Resorts and Black Star Pastry teamed up to create Eat Your Heart Out, a campaign celebrating both love and heartbreak.
The collaboration brought to life two limited-edition desserts: The Love Bomb, a rich chocolate indulgence, and The Ghost,with vanilla mousse and strawberry-raspberry compote. Available across Australia, New Zealand, and Singapore, the desserts were featured in QT’s restaurants and Room Service by QT, making it a region-wide sensation.
Example led PR strategy, content production, and partnership negotiations, securing Black Star Pastry’s first global expansion. High-energy content and a bold creative approach drove strong press, digital, and social coverage, generating over 220+ pieces of media and social coverage, including a national front cover in delicious. and 75.7m reach.
