Don Julio 1942
We cemented Don Julio 1942 as the go-to tequila for high-profile celebrations.
Don Julio 1942
We cemented Don Julio 1942 as the go-to tequila for high-profile celebrations.
To cement Don Julio 1942 as the ultimate luxury celebration tequila, Example delivered high-impact, aspirational moments that placed the brand at the heart of Australia’s most talked-about events.
From The Unofficial Derby Day After Party with Bloc Party, to headline moments like Patty Mills’ birthday, Pip Edwards’ Fashion Week debut and Travis Scott’s official Melbourne tour after party, — every activation reinforced the brand’s luxury status.
Through our ‘Influence the Influencer’ program, Don Julio 1942 became embedded in elite celebrations at top venues, earning organic advocacy from those who shape Australia’s luxury landscape. The result? A cultural icon and the tequila of choice for unforgettable moments.
To cement Don Julio 1942 as the ultimate luxury celebration tequila, Example delivered high-impact, aspirational moments that placed the brand at the heart of Australia’s most talked-about events.
From The Unofficial Derby Day After Party with Bloc Party, to headline moments like Patty Mills’ birthday, Pip Edwards’ Fashion Week debut and Travis Scott’s official Melbourne tour after party, — every activation reinforced the brand’s luxury status.
Through our ‘Influence the Influencer’ program, Don Julio 1942 became embedded in elite celebrations at top venues, earning organic advocacy from those who shape Australia’s luxury landscape. The result? A cultural icon and the tequila of choice for unforgettable moments.
