QT Newcastle
We ushered in a new era of regional travel with QT Newcastle’s landmark launch.
QT Newcastle
We ushered in a new era of regional travel with QT Newcastle’s landmark launch.
We ushered in a new era of regional travel with the launch of QT Newcastle, bringing a world less conventional to the city’s revitalised East End precinct.
Partnering closely with QT, we delivered a high-impact launch campaign spanning PR, influencer strategy, event production, and content.
From a buzz-worthy launch party that hosted key media and tastemakers to a sustained press office spotlighting both the precinct and its individual offerings, the campaign generated 983 media and social posts — driving mass bookings across accommodation and hospitality. It was hailed as one of the most successful launches in QT’s history.
We ushered in a new era of regional travel with the launch of QT Newcastle, bringing a world less conventional to the city’s revitalised East End precinct.
Partnering closely with QT, we delivered a high-impact launch campaign spanning PR, influencer strategy, event production, and content.
From a buzz-worthy launch party that hosted key media and tastemakers to a sustained press office spotlighting both the precinct and its individual offerings, the campaign generated 983 media and social posts — driving mass bookings across accommodation and hospitality. It was hailed as one of the most successful launches in QT’s history.
