Prom Peru
We redefined Peru’s richness through culture, content, and adventure.
Prom Peru
We redefined Peru’s richness through culture, content, and adventure.
We created Prom Peru’s “Redefining Richness” campaign to shift perceptions of Peru among Australian and New Zealand audiences, moving beyond clichés to highlight the country’s cultural depth and adventure.
Through an integrated marketing strategy, we combined influencer partnerships, digital content, and strategic media placements to tell an authentic, experience-driven story.
Four adventurous influencers embarked on a custom journey through Peru, capturing and sharing their experiences in real-time. The campaign successfully expanded Australians’ view of Peru, driving increased travel interest and inquiries and nearly 1m visits to the microsite.
We created Prom Peru’s “Redefining Richness” campaign to shift perceptions of Peru among Australian and New Zealand audiences, moving beyond clichés to highlight the country’s cultural depth and adventure.
Through an integrated marketing strategy, we combined influencer partnerships, digital content, and strategic media placements to tell an authentic, experience-driven story.
Four adventurous influencers embarked on a custom journey through Peru, capturing and sharing their experiences in real-time. The campaign successfully expanded Australians’ view of Peru, driving increased travel interest and inquiries and nearly 1m visits to the microsite.
