Brand Strategy, Design and PR for Hospitality, F&B and consumer brands across Australia, The Middle East & Asia Pacific
What we do
.avif)
.avif)
We make BRANDS AND PLACES FAMOUS
we make BRANDS AND
PLACES FAMOUS
Brand Strategy, Design and PR for Hospitality, F&B and consumer brands across Australia, The Middle East & Asia Pacific
What we do
.avif)
We are Example
The things that earn attention are always
more valuable
than the things that buy it
The things that earn attention are always
more valuable
than the things that buy it
Don Julio 1942
Don Julio 1942
PATRÓN TEQUILA x SOLE DXB
PATRÓN TEQUILA x SOLE DXB
Addmind Dubai Harbour
Addmind Dubai Harbour
QT Hotels
QT Hotels
JW Marriott
JW Marriott
AUS
NZ
UAE
26
InterContinental Hayman Great Barrier Reef
InterContinental Hayman Great Barrier Reef
Prom Peru
8.6M reach. 1.9M video views. 16.7% engagement rate. Four creators, four travel motivations, four reasons to book Peru.
Prom Peru
8.6M reach. 1.9M video views. 16.7% engagement rate. Four creators, four travel motivations, four reasons to book Peru.
ACCOR 'TABLE FOR', PACIFIC
Founding creative partner to Accor's in-house F&B group. Brand, positioning and launch programme across multiple properties. A hotel world first.
ACCOR 'TABLE FOR', PACIFIC
Founding creative partner to Accor's in-house F&B group. Brand, positioning and launch programme across multiple properties. A hotel world first.
PATRÓN TEQUILA x SOLE DXB
#1 revenue bar at SOLE DXB. 1.9M organic views. 222 pieces of coverage at the ARIAs. 63M reach. Zero paid media. Cultural platform across AMEA and Australia.
PATRÓN TEQUILA x SOLE DXB
#1 revenue bar at SOLE DXB. 1.9M organic views. 222 pieces of coverage at the ARIAs. 63M reach. Zero paid media. Cultural platform across AMEA and Australia.
Addmind Dubai Harbour
Brand architecture, positioning and launch strategy for two new venue concepts at Dubai Harbour. Built for cultural depth, not spectacle.
Addmind Dubai Harbour
Brand architecture, positioning and launch strategy for two new venue concepts at Dubai Harbour. Built for cultural depth, not spectacle.
InterContinental Hayman Great Barrier Reef
97 press pieces. 109.5M OTS. Time Out called it the next White Lotus resort. Repositioned as the frontier to the Great Barrier Reef.
InterContinental Hayman Great Barrier Reef
97 press pieces. 109.5M OTS. Time Out called it the next White Lotus resort. Repositioned as the frontier to the Great Barrier Reef.
QT Hotels
Multi-year creative partnership. 68% repeat visitation. 203M reach for Newcastle. Mumbrella nominations. Every brief: what would QT dare that others won't?
QT Hotels
Multi-year creative partnership. 68% repeat visitation. 203M reach for Newcastle. Mumbrella nominations. Every brief: what would QT dare that others won't?
JW Marriott
31% ADR increase. 47% direct booking rate, the highest in the Marriott APAC portfolio. All earned.
JW Marriott
31% ADR increase. 47% direct booking rate, the highest in the Marriott APAC portfolio. All earned.
Don Julio 1942
129% sales uplift. 500M+ earned reach. 850+ pieces of coverage. Diageo's most talked-about Australian launch. From unknown in APAC to the one every venue wanted.
Don Julio 1942
129% sales uplift. 500M+ earned reach. 850+ pieces of coverage. Diageo's most talked-about Australian launch. From unknown in APAC to the one every venue wanted.
Capturing attention is hard.
Most brands get noticed once. We build the ones people keep coming back to.
We build the thinking, the story, and the communications that make brands and destinations the ones people choose first, return to, and recommend without being asked.
Our clients include hotel groups, consumer brands, mixed-use destinations and property developers at the point where their businesses becomes something worth talking about.
.avif)
Capturing attention is hard.
Most brands get noticed once. We build the ones people keep coming back to.
We build the thinking, the story, and the communications that make brands and destinations the ones people choose first, return to, and recommend without being asked.
Our clients include hotel groups, consumer brands, mixed-use destinations and property developers at the point where their businesses becomes something worth talking about.
we work with the biggest brands
Our culture newsletter
FOR EXAMPLE
Every week the design, culture, and brand stories worth knowing about, before everyone else does.
What the UAE crisis revealed about hospitality and why sports just lapped fashion
The operators who kept their hotels open at 20% occupancy weren't the highest-rated. They were the ones who had spent years building community over coverage. Sports just did the same thing to fashion week generating 690% more media coverage. Two stories pointing in exactly one direction.
Read
Why zero followers is better
Welcome back to Etcetera: Sydney's nightlife breathes again, the $1.2 billion island, and bath-house dating
Read
What Happens After You Go Viral? The hospitality playbook for turning buzz into real business
Is the online space pre-defining our experience of eating out?
ReadFine Form Podcast
Example is proud to present Fine Form, a podcast reimagining the rules of success, created and hosted by our Co-Founder and COO, Rebecca Jarvie-Gibbs.
Each week, Rebecca sits down with women shaping food, design, business and culture to uncover the big changes, small shifts and defining habits that have changed the way they work and live.
