We make things that matter
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we make things matter
We are Example
The things that earn attention are always
more valuable
then the things that buy it
The things that earn attention are always
more valuable
then the things that buy it
Don Julio 1942
Don Julio 1942
PATRÓN TEQUILA x SOLE DXB
PATRÓN TEQUILA x SOLE DXB
Addmind Dubai Harbour
Addmind Dubai Harbour
QT Hotels
QT Hotels
JW Marriott
JW Marriott
AUS
NZ
UAE
26
InterContinental Hayman Great Barrier Reef
InterContinental Hayman Great Barrier Reef
Prom Peru
We helped Australian's see Peru’s richness through culture, content, and adventure.
Prom Peru
We helped Australian's see Peru’s richness through culture, content, and adventure.
ACCOR ‘TABLE FOR’, PACIFIC
Founding creative partner to Accor’s in-house F&B group, shaping new restaurant and bar concepts, brands, PR and marketing across its Pacific hotels.
ACCOR ‘TABLE FOR’, PACIFIC
Founding creative partner to Accor’s in-house F&B group, shaping new restaurant and bar concepts, brands, PR and marketing across its Pacific hotels.
PATRÓN TEQUILA x SOLE DXB
UAE Building the flagship tequila experience at Dubai's biggest culture festival, from experiential concept to creator strategy to earned media
PATRÓN TEQUILA x SOLE DXB
UAE Building the flagship tequila experience at Dubai's biggest culture festival, from experiential concept to creator strategy to earned media
Addmind Dubai Harbour
UAE Defining the brand strategy and place concepts for Addmind's new Dubai Harbour F&B precinct, four venues, two distinct identities, one story
Addmind Dubai Harbour
UAE Defining the brand strategy and place concepts for Addmind's new Dubai Harbour F&B precinct, four venues, two distinct identities, one story
InterContinental Hayman Great Barrier Reef
Australia Repositioned as frontier to the Great Barrier Reef. Time Out called it "the next White Lotus resort." 97 press pieces. 109.5M OTS.
InterContinental Hayman Great Barrier Reef
Australia Repositioned as frontier to the Great Barrier Reef. Time Out called it "the next White Lotus resort." 97 press pieces. 109.5M OTS.
QT Hotels
Australia. Years of creative partnership. 68% repeat visitation across the portfolio. Campaigns built to earn attention, not buy it.
QT Hotels
Australia. Years of creative partnership. 68% repeat visitation across the portfolio. Campaigns built to earn attention, not buy it.
JW Marriott
Australia 31% ADR increase. 47% direct booking rate, the highest in the Marriott APAC portfolio. All earned.
JW Marriott
Australia 31% ADR increase. 47% direct booking rate, the highest in the Marriott APAC portfolio. All earned.
Don Julio 1942
Australia 129% sales uplift. 500M+ reach. 850+ pieces of coverage all earned through positioning, not spend.
Don Julio 1942
Australia 129% sales uplift. 500M+ reach. 850+ pieces of coverage all earned through positioning, not spend.
Capturing attention is hard.
Example works where brand strategy and earned culture meet.
We build the thinking, the story, and the communications that make brands and destinations the ones people choose first, return to, and recommend without being asked.
We are based in Sydney and Dubai, working across Australia, the Pacific, Asia and the Middle East and beyond.
Our clients include luxury hotel groups, premium spirits brands, mixed-use destinations and property developers at the point where a place becomes something worth talking about.
We Make
that happen
Capturing attention is hard.
Example works where brand strategy and earned culture meet.
We build the thinking, the story, and the communications that make brands and destinations the ones people choose first, return to, and recommend without being asked.
We are based in Sydney and Dubai, working across Australia, the Pacific, Asia and the Middle East and beyond.
Our clients include luxury hotel groups, premium spirits brands, mixed-use destinations and property developers at the point where a place becomes something worth talking about.
we work with the biggest brands
Our culture newsletter
FOR EXAMPLE
Every week the design, culture, and brand stories worth knowing about, before everyone else does.
Why zero followers is better
Welcome back to Etcetera: Sydney's nightlife breathes again, the $1.2 billion island, and bath-house dating
Read
Why the Middle East is becoming hospitality’s new centre of gravity
From listening bars to matcha cafés, sober nightlife and cultural powerhouses like MDLBEAST and Yas Island, the Middle East is shifting how the world thinks about travel and social spaces. Here is wh
Read
The Wellness Anarchists Are Here
Cold plunge, then last drinks. The counter-mood in wellness, Hyundai’s back-seat restaurant, Prada behind the bar, tennis rethinking the whites, and space-savvy storytelling.
ReadFine Form Podcast
Example is proud to present Fine Form, a podcast reimagining the rules of success, created and hosted by our Co-Founder and COO, Rebecca Jarvie-Gibbs.
Each week, Rebecca sits down with women shaping food, design, business and culture to uncover the big changes, small shifts and defining habits that have changed the way they work and live.
