Don Julio Rosado
We delivered Diageo’s most talked-about launch with Don Julio Rosado.
Don Julio Rosado
We delivered Diageo’s most talked-about launch with Don Julio Rosado.
To toast the arrival of the new Tequila Don Julio Rosado in Australia, Example - alongside our production partners Alfred - threw an opulent water-front soirée that painted the town pink. The country’s top tastemakers and style icons including Abbie Chatfield, Pip Edwards and Rozalia Russian took their PTO (Party Time Off) and celebrated the day at one of Sydney’s most iconic venues: Catalina Rose Bay.
With more than 435 pieces of media content and social coverage received in just three days, the launch of Don Julio Rosado is the highest performing PR campaign by volume in Diageo’s history.
To toast the arrival of the new Tequila Don Julio Rosado in Australia, Example - alongside our production partners Alfred - threw an opulent water-front soirée that painted the town pink. The country’s top tastemakers and style icons including Abbie Chatfield, Pip Edwards and Rozalia Russian took their PTO (Party Time Off) and celebrated the day at one of Sydney’s most iconic venues: Catalina Rose Bay.
With more than 435 pieces of media content and social coverage received in just three days, the launch of Don Julio Rosado is the highest performing PR campaign by volume in Diageo’s history.
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