AN Earned-Led Culture Agency



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AN Earned-Led Culture Agency



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We are Example
We create and amplify the
world’s most talked-about
brands, destinations + experiences
We create and amplify the
world’s most talked-about
brands, destinations + experiences


InterContinental Hayman Great Barrier Reef
InterContinental Hayman Great Barrier Reef


Addmind Dubai Harbour
Addmind Dubai Harbour


The StandardX, Australia
The StandardX, Australia


PATRÓN TEQUILA x SOLE DXB
PATRÓN TEQUILA x SOLE DXB


Prefecture48
Prefecture48
AUS
NZ
UAE
25


ACCOR ‘TABLE FOR’, PACIFIC
ACCOR ‘TABLE FOR’, PACIFIC


Prom Peru
We helped Australian's see Peru’s richness through culture, content, and adventure.
Prom Peru
We helped Australian's see Peru’s richness through culture, content, and adventure.
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Smirnoff Ads for Artist
We turned $1M in ad space into a launchpad for Australia’s next music stars.
Smirnoff Ads for Artist
We turned $1M in ad space into a launchpad for Australia’s next music stars.


ACCOR ‘TABLE FOR’, PACIFIC
Founding creative partner to Accor’s in-house F&B group, shaping new restaurant and bar concepts, brands, PR and marketing across its Pacific hotels.
ACCOR ‘TABLE FOR’, PACIFIC
Founding creative partner to Accor’s in-house F&B group, shaping new restaurant and bar concepts, brands, PR and marketing across its Pacific hotels.


PATRÓN TEQUILA x SOLE DXB
We are leading the experiential concept and PR, social and creator strategy for Patrón at Sole DXB, building a flagship tequila experience for Dubai’s biggest culture festival.
PATRÓN TEQUILA x SOLE DXB
We are leading the experiential concept and PR, social and creator strategy for Patrón at Sole DXB, building a flagship tequila experience for Dubai’s biggest culture festival.


Addmind Dubai Harbour
We are defining the strategy for Addmind’s new Dubai Harbour F&B precinct and building the place concepts and brands for two new restaurants and bars.
Addmind Dubai Harbour
We are defining the strategy for Addmind’s new Dubai Harbour F&B precinct and building the place concepts and brands for two new restaurants and bars.


InterContinental Hayman Great Barrier Reef
We're shaping the next chapter for InterContinental Hayman, story, strategy, and setting.
InterContinental Hayman Great Barrier Reef
We're shaping the next chapter for InterContinental Hayman, story, strategy, and setting.


Prefecture48
We designed the concept for a layered Japanese dining precinct.
Prefecture48
We designed the concept for a layered Japanese dining precinct.


The StandardX, Australia
We introduced The Standard to Australia and gave Fitzroy a new cultural hotspot.
The StandardX, Australia
We introduced The Standard to Australia and gave Fitzroy a new cultural hotspot.


Johnnie Walker Mahjong Club
We helped Johnnie Walker Blue Label move from old-world to next-gen luxury.
Johnnie Walker Mahjong Club
We helped Johnnie Walker Blue Label move from old-world to next-gen luxury.
Capturing attention is hard.
The brands that win today are experienced, remembered and talked about.
They don’t pay or borrow for attention. They craft culture-defining moments and world-class destinations to earn loyalty, trust and connection that can last a lifetime.
We Make
that happen

Capturing attention is hard.
The brands that win today are experienced, remembered and talked about.
They don’t pay or borrow for attention. They craft culture-defining moments and world-class destinations to earn loyalty, trust and connection that can last a lifetime.
we work with the biggest brands
WE HELP Span CREATE MOMENTS, design places FOR SPAN and amplify EXPERIENCES FOR SPAN
WE HELP Span SPANCREATE MOMENTS, design places FORSPANand amplify EXPERIENCES FOR SPAN
Etcetera
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Who really decides what’s luxury now?💎
From resale on eBay to the rise of micro-magazines, culture is narrowing, and taste is no longer mass.
ReadFine Form Podcast
Example is proud to present Fine Form, a podcast reimagining the rules of success, created and hosted by our Co-Founder and COO, Rebecca Jarvie-Gibbs.
Each week, Rebecca sits down with women shaping food, design, business and culture to uncover the big changes, small shifts and defining habits that have changed the way they work and live.





